As per the Press Information Bureau, “Targeted at raising awareness, Ministry of Women and Child Development initiated #WeAreEqual campaign on 13th February 2017. This social media crusade highlights the need for equal opportunity to women in the fields of education, health, nutrition, safety and dignity. The Campaign is part of a series of initiatives to mark International Women’s Day that was celebrated on 8th March 2017 that included the Nari Shakti Awards ceremony. ‘#WeAreEqual’ appeals to all to participate in the campaign saying, “YOU and I, WE are one. This International Women’s Day, share your slogan of equality and join the change.”
The campaign got a lot of traction on social media as more and more celebrities, sports stars and everyday heroes joined in. Both men and women posted the #WeAreEqual messages on social media for positive affirmation of gender equality. They communicated their personal stories and efforts towards creation of a gender just society. Additionally, it indicates ownership of common people of not only the importance and necessity of gender equality but also their willingness to take responsibility towards invigorating change.
Popular actor Alia Bhatt, Indian Skipper Virat Kohli, Superstar Amitabh Bachchan, Wrestler Sangram Singh, Olympian Boxer Mary Kom, Dia Mirza and ISRO scientists K Thenmozhi Selvi, Subha Varier and Minal Rohit lent their support to the campaign. Social influencers like them can not only boost traction but also inspire change. For the Campaign, Mary Kom has posted as follows, “I want every girl to have the liberty to pursue her dreams. Give them more recognition in sports.”
Amitabh Bachchan has delivered the #WeAreEqual message in a very emphatic manner by making this declaration for the campaign: “When I die, the assets that I shall leave behind, shall be shared equally between my daughter and my son! #genderequality #WeAreEqual”
As an organization working on the cause of gender just society since 1983, it is heartening to see productive use of social media for an important cause such as this. From the year 2017, we have become official partners of It Gets Better (USA) that works on LGBTQ issues, globally. As Indian partners to the organization, we seek to mainstream all genders for an inclusive society and holistic growth.